A Fascinating Story, A Unique Journey
Since the 1970s, Cevital has expanded its impact in Algeria, combining innovation, diversification, and strategic vision for sustainable and ambitious development.
At the origins of Cevital
The Cevital story finds its roots in the 1970s, with the acquisition of a small metal construction company. This first milestone paved the way for a bold entrepreneurial journey that would lead, in 1998, to the official creation of Cevital SPA.
Since then, the group has continued to grow and diversify, gradually investing in strategic sectors such as agri-food, home appliances, construction, logistics, services, and more recently, energy transition. Each decade reflects a clear vision: anticipating economic changes, building an integrated industrial model, and contributing to the modernization of Algeria’s economy.
Today, with more than 18,000 employees across three continents, Cevital embodies the story of an Algerian success that has become a symbol of innovation and sustainable development in North Africa, driven by strong family values and social responsibility.
Our Founder
The Legacy of Expertise and Ambition
Think big, start small, and move fast
ISSAD REBRAB
Founder
From Entrepreneurial Ambition to a Model of Industrial Excellence
The idea is to transition Algeria into a post-oil economy, moving from an importing nation to an exporting one — to make it the new dragon of Africa, an emerging economic power that drives global growth, unleashes initiative, creates jobs and wealth, and rises to the ranks of newly industrialized nations.
Our Evolution
Cevital, an Algerian Success Story
1971 – 1979
1984 – 1988
1991-1998
2001-2008
2010-2025
Acquisition of SOCOMEG
Cevital begins its industrial journey with the acquisition of SOCOMEG, a small company specialized in metal construction. This first acquisition marks the beginning of a series of strategic investments that would shape the group, laying the foundations of an industrial empire.
Creation of PROFILOR
Continuing its expansion, Cevital establishes PROFILOR, dedicated to producing a wide range of metal products, including shutter slats, metal shelving, aluminum ladders and scaffolding, locksmith tubes, and galvanized corrugated sheets.
Acquisition of SOTECOM
The acquisition of SOTECOM, specialized in metal shelving, strengthens Cevital’s position in the metal products industry and broadens its product portfolio. SOTECOM brings added expertise and increased production capacity, consolidating Cevital’s presence in the market.
Acquisition of SACM
In 1984, Cevital takes a significant step toward heavy industry with the acquisition of SACM, a company specialized in large-scale boiler making and cast iron foundry. This move allows Cevital to diversify its activities and strengthen its industrial production capacity, opening the door to new markets and opportunities.
Creation of ENALUX
Established in 1985, ENALUX marks Cevital’s diversification into the production of aluminum ladders and scaffolding. This initiative positions the group as a key supplier for the construction industry, enhancing its expertise and presence in industrial equipment.
Creation of NORD METAL and METALLOR
This year sees the creation of NORD METAL, specialized in the manufacture of mesh wire and sieving screens, and METALLOR, which produces various metal products. These new companies allow Cevital to expand its product range and strengthen its market position by offering diversified, high-quality solutions.
Creation of METAL SIDER
With the creation of METAL SIDER, a steel complex specialized in producing reinforcing bars and merchant profiles, Cevital consolidates its position in the steel industry. This initiative increases the group’s production capacity and enables it to meet the growing needs of the construction and infrastructure markets.
Creation of J.B.M and the daily "Liberté"
In 1991, Cevital expands into the services sector by creating J.B.M to take over IBM’s activities in Algeria and launching the daily newspaper “Liberté.” This influential paper quickly becomes a reference in Algeria’s media landscape, reinforcing Cevital’s commitment to business diversification.
Creation of CBS
The creation of CBS to take over RANK XEROX’s operations in Algeria enables Cevital to enter the IT and office technology sector, diversifying its expertise and operations. CBS becomes a key player in office solutions and document management.
Creation of AGRO-GRAIN
With the creation of AGRO-GRAIN, Cevital enters the import and distribution of agri-food products, a vital sector for Algeria’s food security. AGRO-GRAIN plays an essential role in the country’s food supply chain by offering quality products at competitive prices.
Creation of HYUNDAI MOTORS Algeria
Cevital becomes the exclusive representative of South Korean automaker Hyundai for vehicle distribution and after-sales service in Algeria, strengthening its presence in the automotive sector. HYUNDAI MOTORS Algeria brings modern and reliable vehicles to meet local market needs.
Creation of Cevital Agro-Industrie and the Cevital Group
The creation of Cevital Agro-Industrie, specialized in food products, coincides with the formation of the Cevital Group. This key milestone reinforces the group’s commitment to food security and economic development, making the subsidiary a cornerstone of national industry and a supplier of high-quality local and international products.
Creation of NOLIS
Cevital creates NOLIS, specialized in maritime transport, to support its import and export activities and enhance its logistics capacities. NOLIS plays a key role in optimizing supply chains and reducing transport costs, facilitating trade operations.
Expansion and Diversification
That year, Cevital diversified its activities through several acquisitions and creations: LALA KHADIJA (mineral water), two prefabricated building plants, COJEK (juices and preserves), NUMIDIS (retail), and IMMOBIS (real estate development), strengthening its national and international position.
Establishment of COGETP for public works vehicle rental
Cevital diversifies further with COGETP, specialized in heavy vehicle rental, reinforcing its capacity to support infrastructure projects across Algeria.
Acquisition of BATICOMPOS and creation of SAMHA
The acquisition of BATICOMPOS (sandwich panels) and the creation of SAMHA for Samsung product assembly and distribution reflect Cevital’s ambition to become a major player in construction and technology, reinforcing its production and competitiveness in the Algerian market.
Creation of MFG – Cevital’s Second Major Industrial Reactor
Cevital launches MFG Algeria to produce and market flat glass. Based in Larbaa, this world-class glass complex positions MFG as an African leader and global reference, exporting most of its production and transforming Algeria from an importer into an exporter in the international market.
Establishment of NUMILOG, CEVITAL MINERALS, and FUTUR MEDIA
Cevital expands further with NUMILOG (logistics), CEVITAL MINERALS (mining and industrial sector), and FUTUR MEDIA (large-scale outdoor advertising). These initiatives diversify revenues and strengthen the group’s presence in strategic sectors.
Creation of PCA and KEEP CONTACT
Cevital establishes PCA, specialized in the production of reinforcements and prefabricated elements, and founds KEEP CONTACT, a call center supporting the group’s sales force and external clients. KEEP CONTACT becomes a key player in customer relationship management.
Acquisition of OXXO
The acquisition of OXXO, specialized in manufacturing and installing high-performance windows, doors, and closures, strengthens Cevital’s construction portfolio and expertise in energy efficiency.
Acquisition of the Brandt Group
Cevital acquires the Brandt Group, a leading home appliance manufacturer, expanding its international presence and production capacity. This acquisition positions Cevital as a global leader in home appliances, offering innovative and high-quality products.
Establishment of METAL STRUCTURE and Revival of METAL SIDER
With the creation of METAL STRUCTURE, specialized in steel frame solutions, Cevital revives METAL SIDER with a new factory, symbolizing its resilience and ability to rebound. This marks the beginning of a new era of growth and innovation for the group.
Creation of ADAMING Algeria
Cevital acquires ADAMING, an expert in digital transformation and technological innovation. It supports businesses and institutions in IT projects, develops innovative operational models, and trains and deploys IT talents nationwide.
Inauguration of the Oilseed Crushing Complex
This plant was created to reduce Algeria’s dependence on imported vegetable oils and oilseed cakes. It aims to strengthen local production and ensure food security by processing soy, rapeseed, and sunflower seeds into edible oils and animal feed cakes.
Strategic Alliance with Haier
Cevital signs a strategic alliance with Chinese giant Haier to strengthen Algeria’s export capacity by combining Haier’s industrial expertise with Cevital’s infrastructure and resources. This partnership aims to develop innovative and competitive products for international markets.
Creation of Solaris Industry
Cevital establishes Solaris Industry, based in Larbaa near MFG, specializing in ultra-clear glass, solar treatment, and photovoltaic modules. This subsidiary supports the energy transition by providing high-quality glass materials and reliable solar solutions for clean, sustainable energy.